Superintendence of Industry and Commerce fines Movistar for misleading advertising

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The Superintendence of Industry and Commerce (SIC) of Colombia, in its role as National Authority for Consumer Protection, imposed a fine of 98,000 USD on MOVISTAR COLOMBIA, after verifying that there was insufficient information regarding the validity of the benefits and the capacity of the free services offered in the advertising pieces of the campaign "PREPAGO TODO EN UNO", and also incurred in misleading advertising regarding the duplication of megabytes offered in the aforementioned plan.

The messages issued by the company misled, deceived and/or confused users of the mobile phone service in the “pre-pago” mode, as they did not contain clear, truthful, sufficient, timely, verifiable, understandable, accurate and suitable information.

Similarly, the SIC warned that the mere publication of the terms and conditions on MOVISTAR's website is not enough, because although it is a valid way to provide information, it does not replace the advertiser's obligation to include all essential and relevant information in their advertising campaigns.

 

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