International Experts Analyze the Challenges of Dark Patterns in Digital Commerce and Their Impact on Consumer Protection

Poster con el titulo del evento

As part of the commemoration of the World Consumer Rights Day, the Superintendennce of Industry and Commerce (SIC), in partnership with the Pontificia Universidad Javeriana, hosted the International Forum on Dark Patterns in Digital Commerce and Consumer Protection, an academic forum that brought together national and international experts to analyze current challenges in consumer protection in digital environments.

The event, held on March 17, 2026 at the Santiago Páramo Auditorium of the Pontificia Universidad Javeriana, aimed to foster an interdisciplinary dialogue on the practices known as dark patterns, digital design strategies that can influence or manipulate users decisions when interacting with digital platforms and online services. 

During the conference, panelists addressed the impact of these practices on e-commerce and consumer decision-making, highlighting how some digital environments use mechanisms that make it difficult to cancel services, push users to accept unwanted terms, or pressure them into making purchases without clear and adequate information. 

The forum also explored the regulatory challenges authorities face in identifying and controlling these practices, as well as the need to strengthen international cooperation and the exchange of experiences among regulatory bodies and academic institutions. It featured the participation of experts from international organizations and academic institutions, who analyzed global trends and best practices aimed at promoting transparency in digital markets. 

The event also highlighted the importance of digital literacy and consumer awareness regarding the risks associated with the use of electronic platforms, as well as the role of authorities in promoting safe and trustworthy digital environments.

Through this forum, the Superintendence de Industry adn Commerce reaffirms its commitment to protecting consumer rights and strengthening a digital economy grounded in transparency, trust, and responsible business practices.

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International Relations
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International Cooperation

Agreement Year of signature (2009-2020) Deputy Superintendence involved       Declaration of Technical Cooperation between ONUDI (UN) – SIC 2020 Legal Metrology Memorandum Of Understanding between OMPI (UN) - SIC 2020 Industrial Property Memorandum Of

Colombia and the OIML

The International Organization of Legal Metrology is an intergovernmental organization which: o    Develops model regulations, standards and related documents for use by legal metrology authorities and industry.o    Provides mutual recognition systems which reduce

Colombia and the Iberoamerican Data Protection Network (RIPD)

The Iberoamerican Data Protection Network (RIPD), arises from the agreement reached at the Iberoamerican Data Protection Meeting (EIPD) held in La Antigua, Guatemala, from June 1 to 6, 2003, with the assistance of representatives of 14 Ibero-American countries. Aware of the important role that data

About ICPEN

The International Consumer Protection Enforcement Network (ICPEN) is a membership organization consisting of consumer protection law enforcement authorities from across the globe. ICPEN provides a forum for developing and maintaining regular contact between consumer protection agencies and focusing

Colombia and ICN

The International Competition Network (ICN) is a virtual and informal network whose objective is to facilitate cooperation between worldwide competition authorities. Its creation occurred in 2001, after the publication of the Final Report of the Advisory Policy Committee on International

Colombia and OECD

Since 2011, the Government of Colombia has expressed its interest in becoming member of the Organization for Economic Cooperation and Development (OECD). The OECD is an international organism that has as primary goal the promotion of “Better Policies for Better Lives”. Founded in 1961 and has as

Colombia and WIPO

The World Intellectual Property Organization (WIPO) is a specialized agency of the United Nations, created in 1970,  it has 188 States Members. Colombia has been a member since May 1980. It administers twenty-six (26) multilateral treaties. Colombia is a State Party in twelve (12) of them

APPA (Asia Pacific Privacy Authorities)

APPA is a forum for privacy authorities in the Asia Pacific region. It gives privacy authorities in the region an opportunity to form partnerships, discuss best practices and share information on emerging technology, trends and changes to privacy regulation.  APPA members convene twice a year

GPA (Global Privacy Assembly)

The Global Privacy Assembly first met in 1979 as the International Conference of Data Protection and Privacy Commissioners. The Assembly has been the premier global forum for data protection and privacy authorities for more than four decades. The Assembly seeks to provide leadership at

CAN (Andean community)

The “Andean Community” is an intergovernmental organization composed by Bolivia, Colombia, Ecuador and Peru with the aim to promote the expansion of markets and guarantee an effective economic development to the region. In 2020 Colombia assumed the 2020 – 2021 Presidency of the Andean Community

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